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Results tagged as Advertising
11 May 2012
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Liz Jaques
The first Shazamable ads will run during the break of this weekend's Britain's Got Talent final.
11 May 2012
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Liz Jaques
National newspapers are providing greater transparency to their circulation data as of today - a move welcomed by media agencies.
10 May 2012
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Liz Jaques
InMobi, the largest independent mobile advertising network, and Mobext, the mobile marketing network of Havas Digital, released the results of their global consumer research, The Role of Tablets in the Consumer Sales Journey, at an event in London this morning.
09 May 2012
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Raymond Snoddy
Raymond Snoddy says ITV and RTL's latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times...
09 May 2012
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Liz Jaques
Digital consultancy Digital Tomorrow Today has announced the launch of BirdSong for Twitter, the first iteration of its social media insight platform, which provides brands and planners with social media data.
09 May 2012
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Anne Tucker
IMD, the media logistics specialist, has published an independent research paper outlining the shortcomings of current VoD advertising workflows and setting out its vision for helping the market as it grows. This follows a unique, in-depth review undertaken amongst major media owners, including Channel 5 and Sky.
09 May 2012
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Martin Galvin
Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer...
09 May 2012
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Liz Jaques
ITV's chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen's Jubilee and the Euro 2012s.
08 May 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
08 May 2012
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Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, on the excitement and interest surrounding The Games...
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