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Results tagged as Advertising
06 Jun 2012
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David Brennan
David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV's connected future...
06 Jun 2012
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Dean Wilson
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today's technology presents an unprecedented opportunity to strengthen and deepen a brand's relationship with TV viewers...
01 Jun 2012
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James Sandoval and Marc Kiven
If ensuring compliance with the EU e-Privacy directive is at the top of your to-do list right now then you're probably paying a lot more attention to tags. Or you certainly should be...
31 May 2012
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Liz Jaques
Mary Meeker, the Kleiner Perkins Caufield & Byers analyst, has released her latest presentation (link included) 'About The State Of The Web'.
30 May 2012
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Liz Jaques
Cloud-computing company Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old business that helps brands manage their Facebook presence, according to reports.
30 May 2012
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Liz Jaques
New research shows that TV and digital ads are less effective if a viewer watches an ad on TV and sees a different ad on their smartphone. However, there are opportunities around linking the two.
29 May 2012
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The Media Leader Staff
MPG Media Contacts' latest research looks at attitudes to the Jubilee, including celebrations and advertising...
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
28 May 2012
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Alex Hunter
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
28 May 2012
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James Whitmore
James Whitmore on the Olympic flame's journey through Devon, a lack of bespoke marketing and David Beckham (the well known Cornish Olympian)...
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