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Results tagged as Advertising
26 Mar 2013
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Ellen Hammett
The annual Interactive Europe study from CBS Outdoor gives insight into the out-of-home trends of urban-dwellers over the past year, revealing that over three quarters were influenced directly by outdoor advertising.
25 Mar 2013
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Ellen Hammett
TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.
22 Mar 2013
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Ellen Hammett
Quantcast has announced that it will launch a tool for publishers and app developers that aims to "empower" and monetise digital audiences across all platforms.
20 Mar 2013
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David Pidgeon
New research from Thinkbox reveals TV advertising is responsible for more than 50% of additional brand word of mouth activity.
18 Mar 2013
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Ellen Hammett
Twitter is fast becoming an effective medium between brands and consumers, with the latest UK Brandwatch study revealing that every minute over 12,000 tweets mention brands.
15 Mar 2013
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Ellen Hammett
Facebook to adopt and test out Twitter's staple search method, the hashtag.
15 Mar 2013
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Ellen Hammett
New roll-out of upgraded ad interface will make it easier for advertisers to track and manage campaigns via Twitter.
13 Mar 2013
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Richard Jacobs
If age has become less relevant in society - with older people behaving much more like the young - how relevant are traditional demographics? Richard Jacobs, Head of Commercial Strategy at Real & Smooth Radio, investigates - and comes to some interesting conclusions for today's marketers.
11 Mar 2013
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The Media Leader Staff
Unilever, Kimberly Clark, Centrica, Camelot and Hiscox Insurance just some of the top names at Media Playground this year.
08 Mar 2013
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Simon Andrews
A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.
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