SEARCH
Results tagged as Advertising
24 Jun 2013
|
Zoe Jones
DCM's Zoe Jones looks back on her eventful week in Cannes - where she was impressed by both the quality of work and the people that she met...not to mention a bunch of oversized stuff.
24 Jun 2013
|
Ellen Hammett
Mobile application 'cinime' will enable cinemagoers to use their smartphones to interact with the big screen - aiming to 'enhance' and 'complement' the cinema experience, without interrupting it.
21 Jun 2013
|
Ellen Hammett
Latest ZenithOptimedia report says growth is being driven by 'digital innovations' - such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices - as online video and social media continue to grow at approximately 30% year on year.
21 Jun 2013
|
Simon Andrews
As Facebook announces Instagram's newest adoption - a potential 'killer' feature for advertisers across the globe - Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
20 Jun 2013
|
Ellen Hammett
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
20 Jun 2013
|
Zoe Jones
Digital Cinema Media's marketing director, Zoe Jones, continues her Cannes adventure - and admires the impressive haul of awards from UK agencies.
19 Jun 2013
|
Jim Marshall
In the run-up to the sporting season, the battle between BT and BSkyB continues - and with BSkyB refusing to air its rival's multi-million pound ads, it's clear that they're taking the threat seriously, says Aegis' Jim Marshall. But what exactly is it that BT is threatening? It certainly isn't BSkyB's football coverage...
18 Jun 2013
|
Alex Wright
When we're connected, we're more accessible - but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media's Alex Wright ahead of tomorrow's Connected Consumer conference.
14 Jun 2013
|
David Pidgeon
Magna Global, Interpublic's trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
14 Jun 2013
|
Chris Worrell
OMD's The Future of Britain project is trying to understand how the recession has impacted people's lives - and the implications for brands in such a diverse, fragmented and chaotic society. In the first of our exclusive new series, OMD's insights director Chris Worrell explains how the British household is changing - - from old people that just won't stop having fun, to children that just can't quite fly the nest...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer