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Results tagged as Advertising
01 Jul 2013
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Dominic Mills
YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills - the online video giant is needlessly butting into their territory and we should expect a backlash.
28 Jun 2013
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Simon Andrews
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
28 Jun 2013
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Tom Goddard
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers - and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
27 Jun 2013
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Ellen Hammett
A new report, carried out by Kantar Media and the Publishers Information Bureau, looked at 58 magazines with monitored print and iPad editions, revealing that the number of iPad ad units climbed from 4,824 in 2012 to 5,961 in 2013, compared with print editions that were up just 0.2%.
27 Jun 2013
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Marcus Harding
There's more than one way to 'skin the cat' in rich media production - but in a world of digital specialisms, being able to focus on core activity is an approach that a growing number of businesses are embracing says Theorem's MD Europe, Marcus Harding.
26 Jun 2013
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Ellen Hammett
New VisualDNA platform analyses site traffic and matches it to a database of millions of 'quizzed users', ultimately building a 'richly detailed' profile of who is visiting a website and the motivation behind it.
26 Jun 2013
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Ellen Hammett
Nielsen's Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
25 Jun 2013
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Mark Davey
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media's Director of Publisher Services, Europe, investigates.
25 Jun 2013
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Ellen Hammett
Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.
25 Jun 2013
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Karen Canty
There are clear signs in the UK that today's 'radical' is not much more than a 'pop radical' - someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation's Karen Canty investigates.
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