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Results tagged as Advertising
15 Jul 2013
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Dominic Mills
The future, as we know, isn't the 30-second spot, but rather a combination of that along with brand-owned video channels, branded content and entertainment, long-form video, short-form video, collaborations with musicians, writers, film/TV stars and directors, says Dominic Mills. And where do you go to access the cream of that talent? Hollywood, of course.
12 Jul 2013
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Ellen Hammett
'Descartes' has been designed to find the optimal mix between reserved and non-reserved media 'to drive optimal efficiency' across computer, tablet and mobile devices for brand advertisers.
11 Jul 2013
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Ellen Hammett
The latest IPA Bellwether survey, published today, shows a sharp upward revision in marketing budgets in Q2 2013 – the highest rise in almost six years.
08 Jul 2013
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Frances Dickens
It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group - and as the pressure mounts to save money, expect it to become more commonplace.
05 Jul 2013
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Simon Andrews
In this week's Mobile Fix, Addictive! founder Simon Andrews talks about the gradual merging of new and old TV, and explains why clever ways of using old technology can be just as interesting as the new 'in' thing...
04 Jul 2013
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Alok Kapur
As mobile usage continues to grow at unprecedented rates, so does the divergence in what constitutes the right standard for mobile activity measurement - so Alok Kapur, global head of mobile strategy at Experian, has set out five key questions he believes every marketer should ask to make mobile data work effectively.
03 Jul 2013
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Laura Scanlon
Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare's head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.
03 Jul 2013
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Joe Grimmer
The former editor of Campaign magazine and current Newsline columnist will join the organisation to help create bespoke editorial content, while Braben are set to provide full trade press office support.
02 Jul 2013
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Joe Grimmer
BrandPoint will offer online video the 'same accountability as TV' by proving that a target audience was reached, allowing for advertisers to select age and gender targets across a number of video formats.
01 Jul 2013
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Colin Strong
It's been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content - but what if the consumer was given the option to pay what they wanted? It's not madness says GfK's Colin Strong - and the evidence from other digital businesses suggest it's worth a closer look...
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