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Results tagged as Advertising
26 Apr 2018
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David Pidgeon
Jason Dormieux is named global chief transformation officer and chairman of Wavemaker UK. Meanwhile, Paul Hutchison has been named Wavemaker UK’s CEO and Anna Hickey has been promoted to chief operating officer.
26 Apr 2018
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The Media Leader Staff
The full year advertising growth forecast for 2018 has also been upgraded by 1.4 percentage points to 4.2% growth, and a further rise of 3.8% is expected for 2019.
25 Apr 2018
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Vanessa Clifford and Sue Todd
As the industry welcomes its new audience measurement currency, now is the time to harness the power of published media, write the chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd.
23 Apr 2018
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Dominic Mills
Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.
23 Apr 2018
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The Media Leader Staff
Thanks to better optimisation, UK ad viewability levels have hit their highest level since records began almost four years ago, according to ad verification firm Meetrics.
23 Apr 2018
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Marlene Grimm
Which of TV’s latest ad formats should brands be most excited about? TVSquared's Marlene Grimm looks at the options.
18 Apr 2018
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The Media Leader Staff
As WPP CEO Martin Sorrell stands down after 33 years, Julie Langley, Tracey Follows, Alex DeGroote and Bob Wootton offer their views on what adland will look like without him at the helm.
18 Apr 2018
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John Lowery
As a shareholder in the brand building business, John Lowery is aghast at the damage Sorrell's pursuit of money has inflicted.
17 Apr 2018
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James Whitmore
As out-of-home embraces more video, Route's James Whitmore examines the impact for both consumers and the ad industry.
16 Apr 2018
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Dominic Mills
It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
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