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Results tagged as Advertising
24 May 2018
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David Pidgeon
Accenture is now helping clients do online media planning and buying, encroaching further into agency territory. Hear what analysis and media commentators have to say in our report.
23 May 2018
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The Media Leader Staff
Four ex-Karmarama bosses have set up Wax/On with the aim of "reinventing" the original partnership between media and creative agencies.
23 May 2018
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The Media Leader Staff
WMG's research also reveals that there has been a significant increase in attention measures year-on-year.
22 May 2018
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David Pidgeon
In the wake of the #MeToo and #TimesUp movements and the 'Top 5 email scandal', the IPA has today published its new Code of Best Practice on Dignity at Work.
22 May 2018
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Bob Wootton
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
22 May 2018
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Jenny Biggam
From helping to ease the financial burden on young recruits to boosting social diversity, the7stars' Jenny Biggam explains how to best replenish the media agency talent pool.
17 May 2018
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David Pidgeon
The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a "safer, more transparent" environment for brands and consumers.
16 May 2018
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Sophie Pemberton
Talon's Sophie Pemberton explores the role for full motion out-of-home alongside social.
16 May 2018
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Tom Cornish
It's the perfect time for CMOs to reassess their advertising strategies in the audio space, writes Tom Cornish.
15 May 2018
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Tracey Follows
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
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