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Results tagged as Advertising
09 Oct 2018
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David Pidgeon
According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition - yet their use is in decline.
25 Sep 2018
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Emily Coe
From dynamic digital creative to the powerful use of data, Google could accelerate the UK's out-of-home sector, writes Emily Coe.
21 Sep 2018
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The Media Leader Staff
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year - placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
18 Sep 2018
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David Pidgeon
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
14 Sep 2018
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The Media Leader Staff
Mediatel caught up with attendees at this year's Dmexco - from senior and seasoned names, to ambitious new start-ups - to see what they think are the biggest digital marketing trends we should watch out for.
13 Sep 2018
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David Pidgeon
Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
11 Sep 2018
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John Lowery
The retailer's latest campaign is like an advert for communism, writes John Lowery - fabulous in principle but there are a few associated downsides...
10 Sep 2018
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Dominic Mills
They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner - despite the headaches it will cause, writes Dominic Mills.
10 Sep 2018
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Tracey Follows
Nike's latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.
06 Sep 2018
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William Hanmer-Lloyd
Kicking off a new monthly series, William Hanmer-Lloyd delves into 250 years of human-focused research to question many of the core beliefs that underpin the ad industry.
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