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Results tagged as Advertising
19 Feb 2019
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The Media Leader Staff
In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.
15 Feb 2019
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David Pidgeon
Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF's own female talent serving in front line roles.
14 Feb 2019
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The Media Leader Staff
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
14 Feb 2019
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The Media Leader Staff
The worst hit title in the women's lifestyle market was Hearst's Cosmopolitan, recording a fall in circulation of -20.5% period-on-period and a -31.6% decrease year-on-year.
14 Feb 2019
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The Media Leader Staff
The second half of 2018 again saw widespread declines across the women's weeklies market, however six titles managed to record period-on-period (PoP) growth.
13 Feb 2019
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David Pidgeon
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
11 Feb 2019
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Dominic Mills
A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
06 Feb 2019
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The Media Leader Staff
Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.
30 Jan 2019
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Raymond Snoddy
As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.
30 Jan 2019
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Josko Grljevic
The out-of-home industry faces two significant barriers to growth, writes Talon's Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.
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