SEARCH
Results tagged as Advertising
16 Apr 2019
|
Sophie Russell
If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
11 Apr 2019
|
The Media Leader Staff
Our experts (and a few Lush customers too) share their views on the beauty brand's surprise move to pull itself from social media.
01 Apr 2019
|
Richard Shotton
Sponsor content: Marketing is blighted by the Cobra Effect - and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.
26 Mar 2019
|
William Hanmer-Lloyd
Do something bad, and you're likely to compensate with a good deed - or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
13 Mar 2019
|
Stuart Taylor
As digital out-of-home screens steal the limelight, what's to become of the humble billboard, asks Stuart Taylor - and what does it mean for advertisers?
11 Mar 2019
|
Dominic Mills
The Unilever CMO has made admirable public promises to clean-up parts of adland - but remains strangely tight-lipped about any progress, writes Dominic Mills.
06 Mar 2019
|
David Pidgeon and Michaela Jefferson
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
05 Mar 2019
|
Alex Steer
We've been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker's Alex Steer. What we've built is a house of cards.
25 Feb 2019
|
Dominic Mills
Havas' preposterous 'meaningful brands' report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.
19 Feb 2019
|
The Media Leader Staff
Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer