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Results tagged as Advertising
15 May 2019
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David Pidgeon
Nick Manning, co-founder of Manning Gottlieb OMD and most recently SVP at MediaLink, is set to launch Encyclomedia later in the summer.
08 May 2019
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The Media Leader Staff
Mediatel is delighted to announce the winners of this year's Connies - the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
07 May 2019
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Dominic Mills
As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.
02 May 2019
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James McDonald
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
30 Apr 2019
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The Media Leader Staff
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
30 Apr 2019
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Carl Erik Kjaersgaard
For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
29 Apr 2019
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Dominic Mills
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
25 Apr 2019
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Jan Gooding
It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding - but doing so is an act of strength rather than weakness.
24 Apr 2019
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David Pidgeon
Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.
18 Apr 2019
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Steve Bernard
The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight's Steve Bernard.
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