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Results tagged as Advertising
07 Jul 2010
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The Media Leader Staff
Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.
07 Jul 2010
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Raymond Snoddy
Raymond Snoddy says that while Channel 4 chief executive David Abraham is the very model of a modern media executive, eight weeks into his reign there are, if not quite concerns, a few worries.
07 Jul 2010
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Gavin Sinden
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
06 Jul 2010
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The Media Leader Staff
Global net TV advertising is forecast to hit $116 billion in 2010, up 3.7% year on year, according to a new report from Informa Telecoms & Media.
01 Jul 2010
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Brian Jacobs
In response to Nick Manning's "Blueprint for a new business model" article, Brian Jacobs, founder of Brian Jacobs and Associates, explains why agencies are on the brink of becoming a "South Wales solution"...
01 Jul 2010
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Sam Howroyd
TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.
30 Jun 2010
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Raymond Snoddy
Raymond Snoddy reports back from this week's Future of Broadcasting conference, where Ed Richards showed that Ofcom is getting on with business, despite David Cameron's disdain for quangos.
30 Jun 2010
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Lindsey Clay 1
Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.
28 Jun 2010
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The Media Leader Staff
Ofcom has today outlined new rules for product placement on TV that could come into force by the end of the year.
28 Jun 2010
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Nick Manning
Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit...
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