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Results tagged as Advertising
15 Jul 2010
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The Media Leader Staff
The US advertising economy will grow by 2.1% during 2010, excluding political and Olympic advertising on TV, according to a new forecast by Magna Global.
14 Jul 2010
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Raymond Snoddy
Raymond Snoddy says the NMA's new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but "in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem"...
14 Jul 2010
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Howard Sharman
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally "realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?"
12 Jul 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, asks whether Apple can continue to dominate the market; if Google stands a chance of creating a browser-based world; or if the search giant can possibly compete with Facebook...
12 Jul 2010
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Sam Howroyd
US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
12 Jul 2010
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Sam Howroyd
The latest IPA Bellwether Report, for Q2 2010, shows that budgets for nearly all main categories were revised down in the second quarter, with online and direct marketing the exceptions.
09 Jul 2010
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Sam Howroyd
The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
09 Jul 2010
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Vic Davies
In response to Nick Manning's "Blueprint for a new business model" article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn't worry about ending up in South Wales - when in fact, it is much more likely to find itself in Neverland, being "a Peter Pan industry that never grew up, whilst those around it did"...
09 Jul 2010
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David Fieldhouse
David Fieldhouse, strategy director and co-founder of Lucidity Mobile, says Apple's new mobile ad network iAds is not a "silver bullet", despite offering the creativity, targeting and standards advertisers crave...
08 Jul 2010
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The Media Leader Staff
TV marketing body Thinkbox is returning to TV screens later this year with a new ad campaign reminding advertisers of the power of TV.
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