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Results tagged as Advertising
12 Oct 2010
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Ed Feast
Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home...
12 Oct 2010
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Greg Grimmer
...Or to put it another way - "where has the media voice of the agency world gone?" asks HMDG's Greg Grimmer.
12 Oct 2010
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Mark Barber
Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue...
11 Oct 2010
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Derek Jones
Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn't want them to (I don't like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.
08 Oct 2010
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Liz Jaques
Channel 4 is expected to sell more than £1 billion of airtime next year, according to the broadcaster's chief executive David Abraham.
07 Oct 2010
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Dean Wilson
Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)...
07 Oct 2010
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Robert Kenny
In response to Raymond Snoddy's latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: "Perhaps I've just had a bad pint, but local TV economics still give me a headache"...
06 Oct 2010
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Liz Jaques
IMD and Clearcast have extended their partnership in a bid to develop a data transfer system for VoD platforms.
06 Oct 2010
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Raymond Snoddy
Raymond Snoddy believes he has found the solution to the local TV conundrum - something, he says, that has been under our noses all along and would work (a light-bulb moment that happened in a pub on the way to a QPR game no less)...
06 Oct 2010
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Gareth Deere
Ipsos MediaCT's Gareth Deere unveils some interesting insights from a recent user-centric trial, which measured respondent's mobile media consumption...
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