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Results tagged as Advertising
01 Feb 2011
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Tamsin Hussey
Joule's Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts - and calls for a new approach...
01 Feb 2011
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Mike Baker
Mike Baker, CEO at the Outdoor Media Centre, says the trade body's recent relaunch has happened just in time for the Olympic Games: "Outdoor will be the universal branding medium. It is already now. But even more so in 2012"...
28 Jan 2011
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Liz Jaques
Mobile users are increasingly accessing the internet while shopping, giving advertisers an opportunity to engage users at the time of purchase.
26 Jan 2011
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Liz Jaques
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
26 Jan 2011
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Brian Jacobs
In response to Claire Myerscough's recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
25 Jan 2011
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Liz Jaques
Facebook has launched a new user generated ad option, which allows marketers to use messages from their 'likes' community to push visible promotions.
25 Jan 2011
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Liz Jaques
The Independent is set to double its ad rates by bundling space in its new spin-off i, promising a combined circulation of 340,000, according to the Guardian.
25 Jan 2011
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Tom Jenen
Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: "It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers"...
24 Jan 2011
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Claire Myerscough
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling...
19 Jan 2011
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Gavin Sinden
Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future...
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