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Results categorised as Weekly Columnists
22 Oct 2010
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John Carroll
John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.
19 Oct 2010
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Pauline Robson
Pauline Robson, Director - Real World Insight, MediaCom: Children are the future, but what does the future hold for content providers?
18 Oct 2010
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Luke Aviet
Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively - and even to re-work TV commercials.
14 Oct 2010
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David Hulbert
... David Hulbert, director at Ravensbeck, explains how market researchers can help business leaders make the right decisions in uncertain times.
13 Oct 2010
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Tom Ewing
Tom Ewing, social media specialist at Kantar Media, follows up on James Myring's 'The piracy arms race' article, saying there is one voice in the piracy debate that continues to be unheard - the voice of the pirates themselves...
12 Oct 2010
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Ed Feast
Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home...
12 Oct 2010
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Mark Barber
Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue...
07 Oct 2010
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Dean Wilson
Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)...
28 Sep 2010
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn't do a good job of representing the universe then the audience data is likely to be flawed...
27 Sep 2010
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Simon Stanforth
Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth...
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