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Results categorised as Weekly Columnists
13 Jun 2011
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don't embrace new technologies that drive value from their mail and online campaigns risk being left behind...
10 Jun 2011
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Scott Thompson
Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours...
08 Jun 2011
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Andrew Bradford
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go...
07 Jun 2011
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Will King
Will King, Unanimis, wonders whether it's time to focus on the mobilisation of digital media as a whole, rather than wait for the 'Year of Mobile' to arrive...
06 Jun 2011
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Jeff Siegel
Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment...
03 Jun 2011
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Alex Franks
Alex Franks, MD, Blyk, takes a look at the evidence...
02 Jun 2011
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Shaun Gregory
Shaun Gregory, managing director, O2 Media: Everyone says that 2011 is at last the year of mobile. The truth is that this is just the beginning - this will be the decade of mobile...
31 May 2011
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David Fieldhouse
David Fieldhouse, strategy director, Linking Mobile, says something important is happening to mobile right now, which will change everything for brands and the way they approach mobile advertising. It's called m: commerce...
31 May 2011
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Laura Holme
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client's emotional state rather than rational need...
24 May 2011
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Luke Aviet
Luke Aviet, managing director Advertising UK, AOL & Goviral, says a 30-second TV ad or a display banner is no longer enough, users want and expect a richer and more meaningful story, driven by audiovisual and interactive content...
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