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Results categorised as Weekly Columnists
21 Mar 2012
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Alex Kozloff
Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this 'new kid on the block' will evolve into a medium that retailers, brands and consumers can no longer afford to ignore...
21 Mar 2012
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Alistair Hill
Alistair Hill, CEO of On Device Research, says it's the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through...
20 Mar 2012
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Bruno Pereira
Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?
12 Mar 2012
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Bobi Carley
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity...
12 Mar 2012
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Julian Smith
Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media...
08 Mar 2012
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Julia Hutchison
In the APA's latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer...
07 Mar 2012
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Will Ashton
In response to Jim Marshall's latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, contribute to revenue like Facebook envisages...
06 Mar 2012
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Bob Wootton
Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers...
05 Mar 2012
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David McEvoy
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK...
28 Feb 2012
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Tracey Follows
VCCP's head of planning Tracey Follows says the future isn't mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential...
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