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Results categorised as Weekly Columnists
03 Jul 2012
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Ben Martin
Ben Martin, communications planner, Telegraph Media Group, on why those listening to Byron Sharp might just be a little like Brad Pitt...
25 Jun 2012
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Belinda Beeftink
Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession - as revealed by TouchPoints data...
20 Jun 2012
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Nick Bampton
Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5's definition, partnerships are the antithesis to the old way of trading...
14 Jun 2012
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Jeff Siegel
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward...
01 Jun 2012
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James Sandoval and Marc Kiven
If ensuring compliance with the EU e-Privacy directive is at the top of your to-do list right now then you're probably paying a lot more attention to tags. Or you certainly should be...
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
28 May 2012
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Alex Hunter
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
24 May 2012
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Freddie Ossberg
Freddie Ossberg, founder and managing director of Raconteur Media, provides his analysis and suggestions for the newspaper industry following MediaTel Group's Future of National Newspaper event this month...
15 May 2012
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James Davies
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home...
09 May 2012
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Martin Galvin
Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer...
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