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Results categorised as Weekly Columnists
15 Jul 2013
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Dominic Mills
The future, as we know, isn't the 30-second spot, but rather a combination of that along with brand-owned video channels, branded content and entertainment, long-form video, short-form video, collaborations with musicians, writers, film/TV stars and directors, says Dominic Mills. And where do you go to access the cream of that talent? Hollywood, of course.
10 Jul 2013
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Raymond Snoddy
After a series of high-profile flops, this week sees the death - or at least the deep-freeze - of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.
05 Jul 2013
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Simon Andrews
In this week's Mobile Fix, Addictive! founder Simon Andrews talks about the gradual merging of new and old TV, and explains why clever ways of using old technology can be just as interesting as the new 'in' thing...
01 Jul 2013
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Dominic Mills
YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills - the online video giant is needlessly butting into their territory and we should expect a backlash.
28 Jun 2013
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Simon Andrews
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
26 Jun 2013
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Raymond Snoddy
Will Lord Justice Leveson accept an invitation to give evidence to the Commons Culture, Media and Sport select committee? And if he did, what burning questions would MPs ask him as the press regulation impasse lingers on? Whatever happens now, there is one big question that has just surfaced which he really should address says Raymond Snoddy
25 Jun 2013
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Mark Davey
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media's Director of Publisher Services, Europe, investigates.
24 Jun 2013
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Dominic Mills
'Dumb Ways to Die' might have won five Grand Prix prizes at Cannes, but it's a joke, argues Dominic Mills. A nice piece of work, of course - but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.
21 Jun 2013
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Simon Andrews
As Facebook announces Instagram's newest adoption - a potential 'killer' feature for advertisers across the globe - Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
19 Jun 2013
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Raymond Snoddy
In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really "a question of judgement." However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.
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