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Results categorised as Weekly Columnists
03 Feb 2014
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Dominic Mills
There seems to be a growing body of opinion that mass marketing - and the waste that comes with it - is the way to go, says Dominic Mills - The trouble is that none of this fits well with the drive for accountability.
31 Jan 2014
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Simon Andrews
In the week that Google, Apple, Facebook and Amazon all report earnings this week, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market.
29 Jan 2014
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Raymond Snoddy
Tuesday's edition of The Times saw the Murdoch-owned paper run a selection of rather camouflaged BT Sport ads alongside their football coverage. Has the paper embraced native advertising? asks Raymond Snoddy.
27 Jan 2014
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Dominic Mills
The pressure for IPG as it waits to see what happens in a post-'Publicom' world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don't help.
22 Jan 2014
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Raymond Snoddy
Tony Gallagher did an excellent job as editor of the Daily Telegraph, had a leading role in the newspaper scoop of the decade and worked for a very profitable newspaper group. So why was he sacked? asks Raymond Snoddy
20 Jan 2014
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Dominic Mills
Jaguar's latest campaign is playing up to the car manufacturer's roots and heritage to great effect, says Dominic Mills - but will it be enough to see it stand out among the splurge of Super Bowl ads?
17 Jan 2014
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further...
15 Jan 2014
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Raymond Snoddy
ITV's submission to the Culture, Media and Sport Select Committee argues for top-slicing the licence fee, but the document reveals flashes of the blade, says Raymond Snoddy - and some bare-faced cheek.
13 Jan 2014
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Dominic Mills
After Karmarama took the bold step of appointing a media man - Jon Wilkins - as its executive chairman, Dominic Mills says we're seeing how digital is pulling down the barriers that define media and creative agencies.
08 Jan 2014
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Raymond Snoddy
As tablet sales sky rocket, what are the implications for publishers that started life in print media? Raymond Snoddy looks at the path to a truly workable print-online strategy.
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