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Results categorised as Weekly Columnists
27 Oct 2014
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Dominic Mills
There are many things killing copywriting, laments Dominic Mills - including a truth that no-one dares acknowledge.
22 Oct 2014
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Raymond Snoddy
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
20 Oct 2014
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Dominic Mills
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills - and if industry doesn't bite the bullet soon, there's a danger it will fall even further behind.
17 Oct 2014
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Simon Andrews
This week Simon Andrews, founder of Addictive!, looks at the impact ad fraud is having on the digital landscape, new devices from three of the big players and developments in China.
15 Oct 2014
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Raymond Snoddy
The latest local TV channel to launch today - Made in Cardiff - has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?
13 Oct 2014
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Dominic Mills
If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
08 Oct 2014
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Raymond Snoddy
Now that Viacom has sealed its £450m deal for Channel 5 - what does it plan on doing to shake things up in the UK? Raymond Snoddy hears from the company's CEO, Philippe Dauman.
06 Oct 2014
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Dominic Mills
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco's Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
03 Oct 2014
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Simon Andrews
This week Addictive! founder Simon Andrews talks apps, Facebook's ad tech developments and how mobile money is heating up.
01 Oct 2014
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Raymond Snoddy
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
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