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Results categorised as Weekly Columnists
12 Jan 2015
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Dominic Mills
He knows it's naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
05 Jan 2015
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Dominic Mills
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
22 Dec 2014
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Dominic Mills
'Optics', the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 - and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
17 Dec 2014
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Raymond Snoddy
From BT announcing it is trying to buy EE, to Channel 5 securing the rights to highlights of the Football League, we can be the sure that the media roller-coaster will run just as fast in 2015, writes Raymond Snoddy.
15 Dec 2014
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Dominic Mills
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they're stupid job titles. But inside, they do make a certain kind of sense...
10 Dec 2014
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Raymond Snoddy
The greatest danger facing the 'new' BBC Three is not that it will be hopelessly bad - but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.
08 Dec 2014
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Dominic Mills
While it would be glib to completely dismiss social media as a measurement tool, there is still very little evidence to prove its effect on business, writes Dominic Mills.
05 Dec 2014
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Simon Andrews
Simon Andrews, founder of Addictive, looks at what's going on right now for some of the biggest players in media.
03 Dec 2014
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Raymond Snoddy
Is it time the UK's public service broadcasting rivals finally worked together to shake more money free from the US players?
01 Dec 2014
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Dominic Mills
As the ASA bans a string of 'misleading' YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
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