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Results categorised as Research or Forecasts or Ad Revenue
28 Mar 2014
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David Brennan
A 'personal data economy' could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
27 Mar 2014
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Ellen Hammett
Carat's latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion - predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
27 Mar 2014
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Ellen Hammett
MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.
24 Mar 2014
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David Pidgeon
Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia - but others argue the idea has "significant pitfalls".
20 Mar 2014
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Ellen Hammett
A new report from ZenithOptimedia reveals that the advertising market is set to grow by 5.8% this year, supported largely by the UK's economic growth, the World Cup, mobile technology and programmatic buying.
10 Mar 2014
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Dominic Mills
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands - which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
07 Mar 2014
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Ellen Hammett
Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion, according to figures compiled by Thinkbox.
27 Feb 2014
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David Pidgeon
Martin Sorrell's group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
04 Feb 2014
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Ellen Hammett
Facebook turns 10 today, and while nobody was using the social media platform on their Nokia 3310s back in 2004, last year mobile accounted for more than half of the social network's ad revenue.
24 Jan 2014
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The Media Leader Staff
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event - including interviews with MediaCom's Claudine Collins, ISBA's Bob Wootton and journalist Raymond Snoddy.
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