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Results categorised as Out of Home
03 May 2013
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The Media Leader Staff
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
03 May 2013
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The Media Leader Staff
Following last week's CBS event, in which the outdoor media company questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country, we have some video to share.
30 Apr 2013
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David Pidgeon
CBS Outdoor, one of the UK's leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
29 Apr 2013
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Dominic Mills
This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of 'social talent', where non-celebs are reaching serious online stardom - and presenting brands with a whole new level of audience engagement.
15 Apr 2013
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Dominic Mills
I do like a nice advertising spat, says Dominic Mills, and the row between BT and Sky over the latter's refusal to take its ads to promote BT's Premier League broadcasting, has all the hallmarks of turning into a real ding-dong...
04 Apr 2013
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James Whitmore
A month after the launch of Route, the new audience measurement currency for the outdoor medium, its managing director, James Whitmore, takes a look at the industry reaction, some early learnings - and tells us what will happen next...
26 Feb 2013
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James Whitmore
"We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium." By James Whitmore, Managing Director, Route.
09 Nov 2012
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The Media Leader Staff
This week sees the launch of 7 Heaven Media. The media sales company starts business with a network of 250 digital screens in 165 private jet terminals across the EMEA region.
09 Nov 2012
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Patricia Kill
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
08 Nov 2012
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Stuart Corke
A Bank of America Merrill Lynch (BoAML) ratings report highlights JCDecaux's strong Q3. The bank said that organic growth of 2.7% was ahead of their forecast of 1.4%.
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