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Results categorised as Out of Home
25 Feb 2014
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Stuart Taylor
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK's CEO, Stuart Taylor.
12 Feb 2014
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James Whitmore
James Whitmore, managing director of Route, warns of the danger of combining complex data.
29 Jan 2014
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David Pidgeon
We're obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents - but new technology and data is destined to change everything.
13 Jan 2014
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David Brennan
Nobel award-winning psychologist Daniel Kahneman has inadvertently indicated what is potentially the most critical contextual factor for the power of media channels - but how can we make the 'fast/slow' media paradigm work?
10 Jan 2014
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David Pidgeon
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
20 Dec 2013
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The Media Leader Staff
As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
13 Dec 2013
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Lee Anderson
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight's Lee Anderson
28 Nov 2013
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James Whitmore
Out-of-home media do not audit comfortably says Route's James Whitmore - so he'd like to suggest a staging post to help the sector overcome some inherent problems. The first step is to imagine our solar system...
01 Oct 2013
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David Pidgeon
Posterscope partners with Proxama to deliver real-time reporting, content management and optimisation for NFC campaigns.
10 Sep 2013
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David Pidgeon
'The Grid' has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.
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