SEARCH
Results categorised as Out of Home
01 Apr 2015
|
Ellen Hammett
Ocean Outdoor and Outdoor plus will join existing council members Primesight, Clear Channel and Exterion Media after JCDecaux pulled out earlier this year.
25 Mar 2015
|
David Pidgeon
The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory.
24 Mar 2015
|
David Pidgeon
TV remains king, but digital adspend shows huge growth across the globe according to Carat's latest forecats - whilst print goes into steeper decline.
24 Mar 2015
|
Ian Reynolds
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.
18 Mar 2015
|
Richard Marks
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media's Richard Marks.
11 Mar 2015
|
David Pidgeon
The future role of JICs - the Joint Industry Councils that manage the different audience measurement 'currencies' - dominated this year's Future of Media Research conference. So what does the future have in store?
03 Feb 2015
|
James Whitmore
Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.
27 Jan 2015
|
David Pidgeon
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
13 Jan 2015
|
Ellen Hammett
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
22 Dec 2014
|
David Pidgeon
Digital out of home company Ocean Outdoor has today announced that Searchlight Capital Partners has acquired LDC's entire stake in the business.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer