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Results categorised as Out of Home
18 Oct 2016
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The Media Leader Staff
As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight's Airport team.
11 Oct 2016
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James Whitmore
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
13 Sep 2016
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David Pidgeon
The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution.
06 Sep 2016
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Michael Hudes
The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.
08 Aug 2016
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Dominic Mills
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi's boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
03 Aug 2016
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David Pidgeon
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
02 Aug 2016
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The Media Leader Staff
Today sees the launch of the next wave of Mediatel's Connected Screens research, providing data from across the Connected marketplace for the period January - June 2016.
01 Aug 2016
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The Media Leader Staff
The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.
25 Jul 2016
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The Media Leader Staff
Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.
22 Jun 2016
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Neil Alldritt
The marriage between out-of-home and digital media has its challenges, but ultimately there's a deep audience connection which should result in wedded bliss, writes Crimtan's Neil Alldritt
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