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Results categorised as Out of Home
24 Jul 2018
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Michaela Jefferson
LDN Drive - due to launch in London this October - will be the capital's largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.
23 Jul 2018
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Euan Mackay
Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research's Euan Mackay.
02 Jul 2018
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The Media Leader Staff
Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.
13 Jun 2018
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David Pidgeon
JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
11 Jun 2018
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Dominic Mills
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
11 Jun 2018
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Paul Sambrook
Rapport's Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
07 Mar 2018
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Dominic Murray
Dominic Murray examines the findings of a new study that asked younger people what they thought about the digital screens in the environment around them.
28 Feb 2018
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The Media Leader Staff
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
02 Feb 2018
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Euan Mackay
Route's Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.
25 Jan 2018
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David Pidgeon
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
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