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Results categorised as Out of Home
21 Nov 2019
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Michaela Jefferson
Ocean Outdoor has agreed to acquire Sweden-based out of home operator AdCityMedia (ACM), further strengthening its Scandinavian presence.
21 Nov 2019
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Michaela Jefferson
The former CEO of 8 Outdoor, Cennydd Roberts, has launched a new digital out-of-home (DOOH) business based in the UK: Foris Outdoor.
06 Nov 2019
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Michaela Jefferson
The network is set to launch in the first quarter of 2020.
05 Nov 2019
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Sophie Pemberton
More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.
18 Oct 2019
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Michaela Jefferson
Media and entertainment group Global has acquired MMD Media's network of digital forecourt signs in Dutch petrol stations.
02 Oct 2019
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David Pidgeon
A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches "critical mass" in terms of reach, audience and location.
17 Sep 2019
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Michaela Jefferson
Out-of-home media owner Ocean Outdoor has further expanded its European presence with the acquisition of Stockholm-based Visual Art Media, an indy digital-out-of-home (DOOH) media and tech group.
21 Aug 2019
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The Media Leader Staff
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
02 Aug 2019
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Michaela Jefferson
Out-of-home specialist Posterscope has hired Claire Kimber as group innovation director, a newly created role.
30 Jul 2019
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Michaela Jefferson
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.
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