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Results categorised as Out of Home
20 Jul 2020
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Dominic Mills
Dominic Mills notes OOH's impact on his surroundings, questions Huawei’s bid to woo the British public and laments another Brexit slogan.
20 Jul 2020
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Jennie Roper
There is now an opportunity for brands to use messaging to shape future consumer purchasing behaviours, writes Kinetic's Jennie Roper.
04 Jun 2020
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David Pidgeon
As out-of-home advertising continues to embrace new digital capabilities, the sector's trade body, Outsmart, and the IPA's outdoor specialists have announced the publication of a programmatic direct trading standard.
27 May 2020
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Gill Huber
The "new normal" we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope's Gill Huber - and the power of out of home should not be forgotten.
19 May 2020
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Michaela Jefferson
Out-of-home audience research body Route has named Robert Ray as its new chief executive, replacing managing director James Whitmore.
12 May 2020
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The Media Leader Staff
New research from the outdoor advertising sector has revealed that 51% of 16-34 year olds say "going outdoors" will be the first thing they do once the COVID-19 lockdown is relaxed.
11 Mar 2020
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Michaela Jefferson
Out-of-home audience research body Route is evolving its measurement system to include "spot level" ratings for ads played out on digital screens.
04 Mar 2020
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Michaela Jefferson
Global has signed a three-year deal with BT to become the telecommunications group's outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
25 Feb 2020
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David Pidgeon
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
20 Feb 2020
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Michaela Jefferson
Out-of-home company Ocean Outdoor is restructuring its UK-based sales team as it relocates into a new London HQ.
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