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Results categorised as Opinion
21 Feb 2024
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Nick Manning
Holding groups are increasingly using "principal-based" media trading models, but their lack of transparency goes against any progress made in client trust.
20 Feb 2024
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Brian Jacobs
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
20 Feb 2024
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Theo Jeanrenaud
Move away from "perfection" and start embracing change, implementing stronger employee value propositions and investing in the talent of tomorrow.
19 Feb 2024
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Omar Oakes
2024 looks set to be a year of consolidation in publishing, but it's a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
19 Feb 2024
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Emma Moorhead
We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.
15 Feb 2024
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James Chandler
The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don't expect a happy ending.
15 Feb 2024
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Lucy McMullin
What can politicians learn from influencers about how to reach younger audiences in a big election year?
14 Feb 2024
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Simon Long and Ben Cunningham
With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
14 Feb 2024
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Raymond Snoddy
While Piers Morgan's YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.
13 Feb 2024
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Clara De Rosa
A head of TV understands the advantages of each type of "TV" and can help advertisers navigate this time of convergence.
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