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Results categorised as Opinion
24 Nov 2023
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Audrey Danthony
Ahead of Cop28, are we using the right KPIs to reduce our digital advertising emissions, asks Impact+'s co-founder.
24 Nov 2023
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Lucie Cave
Bauer Media's Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can "out-personality" any politician.
23 Nov 2023
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Omar Oakes
Review: ITV's annual upfronts wanted to communicate the broadcaster 'gets it' by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.
23 Nov 2023
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Simon Carr
Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
23 Nov 2023
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Alex Moore
TikTok is different to other social media platforms and marketers should lean in to it even if they do not enjoy it as much as their audience.
23 Nov 2023
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Nina Franck
Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.
22 Nov 2023
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Hannah Mirza
In a new column, the Responsible Marketing Agency's founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
22 Nov 2023
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Raymond Snoddy
Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.
21 Nov 2023
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Amanda Kavanagh
Three-quarters of UK employees reported experiencing a toxic workplace, but how can you spot them and change them?
21 Nov 2023
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Nick Manning
Brands have always grown stronger and faster when scoring in 6s and 4s by using 'Big Media' — not worrying about singles.
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