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Results categorised as Opinion
11 Dec 2023
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Phil Rowley
We need to think bigger than gaming and think 'gamification'. There are three actions we can take to bring gaming into the marketing mainstream.
07 Dec 2023
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David Price
Dynamic optimisation using AI should be a good thing for broadcasters' connected TV services, but it's uncertain whether the industry can adapt to make it happen.
07 Dec 2023
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Thierry Fautier
Innovations in content-aware encoding are transforming video streaming, explains VisualOn's strategic consultant.
07 Dec 2023
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Liz Jaques
We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.
07 Dec 2023
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Hannah Johnson
Marketing's focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.
07 Dec 2023
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Laura Kell
Havas UK's chief data and product officer explains what to look for in a viable long-term tracking solution.
06 Dec 2023
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Raymond Snoddy
Coverage of the Covid Inquiry has been less than adequate thanks to Johnson-friendly outlets doing his PR for him.
06 Dec 2023
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Ian Gibbs
Partner content: Jicmail's director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.
05 Dec 2023
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Nick Manning
If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
05 Dec 2023
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Bob Wootton
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
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