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Results categorised as Opinion
23 Jan 2024
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Ed Couchman
As mental health, wellbeing and a sense of belonging become priorities for new generations of employees, Spotify UK sales chief Ed Couchman delves into the power of leading teams with kindness.
22 Jan 2024
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Omar Oakes
The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be "winning the argument", but there lies a danger within, writes the editor-in-chief.
18 Jan 2024
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Aliya Rafiq Vaz
Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other's strategies, Aliya Rafiq Vaz argues.
18 Jan 2024
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Charlie Makin
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
17 Jan 2024
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Raymond Snoddy
The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.
17 Jan 2024
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Sophie Harding
Mindshare's futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.
16 Jan 2024
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Aisling O'Toole
Other soft skills sought by CEOs include analytical thinking and agility — all skills that media professionals are familiar with.
16 Jan 2024
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Stefanie Daniels
Leaders and managers must nurture psychological safety, foster a culture of open communication and commit to progress over perfection, writes Stefanie Daniels.
15 Jan 2024
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Omar Oakes
There are plenty of opportunities for our industry's practitioners, writes the editor-in-chief.
15 Jan 2024
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Steve Taylor
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media's joint chief strategy officer.
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