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Results categorised as Opinion
31 Jan 2024
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The Media Leader Staff
Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.
30 Jan 2024
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Luke Fenney
Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.
29 Jan 2024
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Omar Oakes
Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.
26 Jan 2024
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Marco Bertozzi
Here's why the younger generations coming through need support from "oldies".
26 Jan 2024
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The Media Leader Staff
Ryan Kangisser, MediaSense's director and practice lead, models, explains how agencies are increasingly responding to marketers' more precise requests by adapting to service individual needs.
25 Jan 2024
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Paul McGee
For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff's head of video planning.
25 Jan 2024
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Bob Wootton
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
25 Jan 2024
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Nina Franck
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
24 Jan 2024
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Chris Cochrane
Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.
24 Jan 2024
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Raymond Snoddy
The culture secretary should be reminded that perception of bias is not the same as the real thing.
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