SEARCH
Results categorised as Opinion
20 Mar 2024
|
Raymond Snoddy
Tabloids' influence may be waning, but their ability to create a sophisticated political plot remains. Expect more this year.
20 Mar 2024
|
Nick Manning
Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
19 Mar 2024
|
Amanda Kavanagh
Networking opens doors to opportunities, collaborations and career advancement, but it doesn't need to have the cringe factor.
19 Mar 2024
|
Stefanie Daniels
That hollow feeling from being made redundant will fade. Here's how to approach the immediate aftermath to get the very best out of the situation.
19 Mar 2024
|
Seamus Brennan
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
18 Mar 2024
|
Omar Oakes
Whatever happened between Michael Kassan and UTA, the great dealmaker's acrimonious exit marks the end of an era for the industry's so-called power brokers, writes the editor-in-chief.
18 Mar 2024
|
Emma Newman
Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society.
18 Mar 2024
|
Ozoda Muminova and Monika Pick
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.
15 Mar 2024
|
Denise Turner
Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.
14 Mar 2024
|
Tabby Elwes
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer