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Results categorised as Opinion
08 Aug 2024
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Bob Wootton
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry's themes and concerns.
07 Aug 2024
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Heather Dansie
We've seen what can happen when fake news, amplified by social media, spreads. Now is the time to fund regulated, trusted journalism.
07 Aug 2024
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Raymond Snoddy
Social platforms have clearly played a huge role, but many newspapers should take some responsibility for creating the attitudes that have culminated in this violence.
06 Aug 2024
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Wander Bruijel
When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
06 Aug 2024
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Jan Gooding
There are so many considerations. When is it the right time? Should you identify your own successors? Whose advice do you trust? How do you prepare for the loss of power?
05 Aug 2024
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Ed Mullins
CTV can ensure brands reach the right audiences, but only when it's part of a multichannel strategy can it help advertisers get consumers to the finish line.
02 Aug 2024
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Steven Filler
Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.
01 Aug 2024
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Phil Rowley
Is innovation in our DNA or is it a learned behaviour? Actually, we need to possess a burning desire to innovate but we also need to be present in an environment where innovation can flourish.
31 Jul 2024
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Raymond Snoddy
The battle for succession in the Murdoch family is turning out to be even more dramatic than fiction, and just as emotionally charged, with the outcome in Reno potentially affecting everyone in the media.
30 Jul 2024
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Chris Allan
By creating a more collaborative relationship, CMOs and CFOs can dispel misconceptions around marketing and establish clear, shared objectives.
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