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Results categorised as Opinion
02 Apr 2024
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Martyn Sibley
Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.
28 Mar 2024
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Sam Bird
We need to understand "the most powerful force to influence consumer behaviour" to leverage them on behalf of brands.
28 Mar 2024
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Barney Worfolk-Smith
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
27 Mar 2024
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Raymond Snoddy
A positive football story, a YouTube interview, a feature on two leading women… another dramatic political front page may be incoming.
26 Mar 2024
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Uzma Afridi-Gardiner
The benefits of structured training go beyond acquiring "hard skills" for rising talent and their employers.
26 Mar 2024
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Euan Mackay
As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.
25 Mar 2024
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Omar Oakes
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
25 Mar 2024
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Jim Houghton
Expect ownership changes, and perhaps even IPOs, from some PE-backed agencies, while there will likely be M&A activity from those that have recently taken investment.
22 Mar 2024
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Bob Wootton
The industry is very good at beating itself up over online harms, especially after Lord Grade's speech at LEAD, but there are many obstacles to real change.
21 Mar 2024
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Mark Oliver
Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet.
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