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Results categorised as Opinion
21 Aug 2024
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Raymond Snoddy
Filming locations for popular shows such as Death in Paradise, Emily in Paris and Game of Thrones attract tourists who pump millions into the local economy. TV tourism is not to be sniffed at.
20 Aug 2024
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Anna Sampson
More people are choosing to become their own boss. From finances to the variety of roles on offer, here are some lessons I've learned on my own journey.
20 Aug 2024
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Amanda Kavanagh
A UK agency has shifted to a four-day week after taking part in a trial and has some valuable insights for companies that want to implement this model.
19 Aug 2024
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Euan Mackay
Impressions are a modern-day version of 1215's "London quarter". But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
16 Aug 2024
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Josh Krichefski
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative's first ambassador.
15 Aug 2024
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Struan Murray
With geopolitical tensions, technological advances and political polarisation at an all-time high, what can be done in this new era of information warfare?
15 Aug 2024
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Kathryn Bean
After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there's a new kind of agility and power in committing longer term.
14 Aug 2024
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Raymond Snoddy
Donald Trump and Elon Musk's 'conversation' this week highlights that the turning of the political tide could defeat the former's presidential ambitions while damaging the other's business interests.
12 Aug 2024
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Richard Kirk
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
08 Aug 2024
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Aaron Peterson
As it turns out, a lot - enabling hate speech has consequences
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