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Results categorised as Opinion
13 Jan 2025
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Omar Oakes
Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers.
10 Jan 2025
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Paul Inman
Digital has an important role to play, but it's time we stop talking down the classic billboard. For its ability to build trust, its scope for creativity and the attention it garners, the traditional OOH poster is here to stay.
10 Jan 2025
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Jamie Credland
World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers' embrace of multimedia platforms and formats to post-election uncertainty.
09 Jan 2025
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Will Parrish
Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.
08 Jan 2025
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Nick Manning
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.
07 Jan 2025
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Jan Gooding
We all want happiness, but we must be able to differentiate between unhappiness and poor mental health — and they are not always the responsibility of our employers.
02 Jan 2025
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Rob Newman
As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.
18 Dec 2024
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Raymond Snoddy
From ITV's Post Office show to the sale (or not) of The Daily Telegraph, if nothing else 2024 showed UK media continues to have influence. That's more than what you could say about the US media.
18 Dec 2024
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Bob Wootton
A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.
17 Dec 2024
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Omar Oakes
For my last column as editor-in-chief, I'd like to sign off with a celebration of those that best demonstrated The Media Leader's values of disruption, inclusion, courage and excellence this year.
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