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Results categorised as Opinion
17 Sep 2009
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Raymond Snoddy
This week's column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.
17 Sep 2009
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Susannah Palmer
Our latest GfK research report, written by Susannah Palmer, looks at the research firm's talent measurement system, Talent Tracker.
16 Sep 2009
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Carl White
Carl White, CEO of ValueClick Europe, on the recent increase in mergers and acquisitions activity in the EU internet space.
14 Sep 2009
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Greg Grimmer
In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.
10 Sep 2009
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Matthew Hester
In our latest Research Focus report, Ipsos MediaCT looks at whether Apple's decision to allow users to access Spotify on the iPhone, a music streaming service that is in direct competition with iTunes, is a mistake?
09 Sep 2009
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Jim Marshall
Jim Marshall, Starcom Mediavest's executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission's ruling on Contract Rights Renewal.
09 Sep 2009
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Raymond Snoddy
Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association's call for a total ban on alcohol advertising.
03 Sep 2009
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Brian Jacobs
The latest research piece from Whitevector looks at the impact sports sponsorship can have for brands.
02 Sep 2009
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Steve Cox
Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful "multiplier" when combined with other media
02 Sep 2009
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Raymond Snoddy
In his latest weekly column, Raymond Snoddy looks back at the weekend's MediaGuardian Edinburgh International Television Festival, where Murdoch Jr gave both barrells to the BBC and Ofcom and various rumours turned out to have a bit of weight.
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