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Results categorised as Opinion
23 Jun 2010
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Julia Hutchison
Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.
16 Jun 2010
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John Snyder
John Snyder, CEO at Grapeshot, explains why "contextual targeting delivers results"...
16 Jun 2010
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Raymond Snoddy
Raymond Snoddy says that while it's just a matter of time before 3D TV takes-off, there are some hurdles to overcome first.
14 Jun 2010
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Jason Brownlee
Jason Brownlee, founder of Dollywagon, wonders if the iPhone 4G's 'Facetime' technology is actually socially primitive, despite being very technologically advanced - "Most consumers don't share the geek-engineer's nostalgic fantasy of owning a video communication device like cartoon hero Dick Tracey"...
09 Jun 2010
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Julian Reiter
Julian Reiter, managing director of Positive Thinking, says it has been 'truly refreshing' to see creative World Cup campaigns in "contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their 'official' status, which has been, in true football vernacular, an obvious own goal"...
09 Jun 2010
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Raymond Snoddy
Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry "not so much missing penalties more like missing open goals" - although he predicts that "the beer makers and the car boys are definitely in this time and with the help of the final of Britain's Got Talent as well as the World Cup, ITV could take nearly £100 million in June"...
02 Jun 2010
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Raymond Snoddy
Raymond Snoddy says that judging by the reaction to the recent haul of sensational stories in the media, "something has changed in society".
02 Jun 2010
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Dylan Mouratsing
Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.
01 Jun 2010
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Chris Whitson
Chris Whitson, head of the IPA's DM Group, warns now is not the time for complacency - DM practitioners must ensure they spread the word to the client community...
01 Jun 2010
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David Balko
David Balko, commercial director at Jigsaw, explains why using technology and creativity to deliver new, unique and engaging experiences to consumers is vital - because without the right strategy and content, apps are pointless...
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