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Results categorised as Opinion
03 Feb 2011
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James Cridland
James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face...
02 Feb 2011
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Raymond Snoddy
Raymond Snoddy says "the Press is drinking at the Last Chance Saloon"...again and the industry had better pay attention.
01 Feb 2011
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Tamsin Hussey
Joule's Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts - and calls for a new approach...
01 Feb 2011
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Mike Baker
Mike Baker, CEO at the Outdoor Media Centre, says the trade body's recent relaunch has happened just in time for the Olympic Games: "Outdoor will be the universal branding medium. It is already now. But even more so in 2012"...
31 Jan 2011
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Belinda Beeftink
In response to Brian Jacob's article - Cross media measurement has been an issue for as long as I can remember - Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media...
31 Jan 2011
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James Whitmore
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate...
31 Jan 2011
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Patrick Mills
Patrick Mills, IPA director of professional development, wonders whether we are moving to an era where all businesses take charge of their own learning and development - integrating it into the fabric of their organisations...
28 Jan 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google's 'offers' business; The Cloud; and dumb smartphone users...
26 Jan 2011
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Raymond Snoddy
Raymond Snoddy says at first sight Hunt's decision not to go for an immediate referral was politically crazy, naïve even, by appearing to succumb to special pleading on such a politically sensitive issue. However, the truth is rather more complicated and not at all what it appears to be...
25 Jan 2011
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Tom Jenen
Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: "It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers"...
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