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Results categorised as Opinion
21 Jul 2010
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Raymond Snoddy
Raymond Snoddy on News International's adventures in online with SunTalk and the Times paywall.
20 Jul 2010
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William Cooper
TV Everywhere is a proposal from pay-television service providers to extend access for authorised subscribers to premium programming over the internet.
20 Jul 2010
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Neil Perkin
Neil Perkin, founder of Only Dead Fish, explains what digital community practice really means, with his 10 key principles...
19 Jul 2010
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Paul Wright
Paul Wright, digital strategy consultant and owner of Rockster Digital Media, says digital media has been many things; once the saviour, sometimes the enemy and always the business that does not make enough money...
14 Jul 2010
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Raymond Snoddy
Raymond Snoddy says the NMA's new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but "in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem"...
14 Jul 2010
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Howard Sharman
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally "realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?"
12 Jul 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that real-time linear television broadcasting has been the real dominant force of the World Cup, not social media updates...
12 Jul 2010
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William Cooper
informitv's William Cooper wonders whether Hulu needs ITV as a partner to launch in the UK, when Sky might actually be a better fit...
12 Jul 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, asks whether Apple can continue to dominate the market; if Google stands a chance of creating a browser-based world; or if the search giant can possibly compete with Facebook...
09 Jul 2010
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Vic Davies
In response to Nick Manning's "Blueprint for a new business model" article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn't worry about ending up in South Wales - when in fact, it is much more likely to find itself in Neverland, being "a Peter Pan industry that never grew up, whilst those around it did"...
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