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Results categorised as Opinion
15 Feb 2011
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Richard Bedwell
In response to the article 'Do agencies care about media research?', Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
14 Feb 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week's Mobile World Congress...
09 Feb 2011
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Raymond Snoddy
Raymond Snoddy on radio - a talkSPORT football match made in heaven; record audiences; and how to replace dead Radio 4 listeners...
08 Feb 2011
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John Straw
John Straw, CEO and founder of Linkdex, says for brands and companies to have a fighting chance of success in the next decade they need to optimise their presence on search engines...
07 Feb 2011
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Simon Andrews
In response to Tess Alp's comment - The potential for TV + mobile is something to celebrate not an excuse to carp - Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath's work to support his original point.
04 Feb 2011
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Tess Alps
In response to Simon Andrew's latest Mobile Fix, Tess Alps, CEO of Thinkbox, says "if TV ads don't work how come you're expecting people to pick their mobiles to interact with them?"
04 Feb 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention...
03 Feb 2011
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Duncan Child
Commercial radio as a whole will be pleased with the year on year performance, despite the slip back in share vs the BBC this quarter. Within this set of figures though, there are some clear winners.
03 Feb 2011
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Matt Deegan
If I was an analogue radio operator, these figures would scare me. Digital-only stations' numbers are going up and digital listening is a growing percentage of heritage stations' audience - in London often 25% to 40%.
03 Feb 2011
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Helen Keable
Digital has emerged as the star of today's RAJAR results with almost 4 million more people tuning in via DAB than this time last year - a really promising step in the right direction for switch-over.
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