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Results categorised as Opinion
27 Aug 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is "currently very in vogue due to immediate measurability", we can't rely on numbers only...
25 Aug 2010
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Raymond Snoddy
In his latest column, Raymond Snoddy sets the scene for this weekend's MediaGuardian Edinburgh International Television Festival where "entertainment is virtually guaranteed". Mark Thompson's MacTaggart lecture "had better be good" and Jeremy Hunt should at least be "more coherent"...
25 Aug 2010
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Loren McDonald
Loren McDonald, vice president of industry relations at Silverpop, explains why "email is not dead, dying or even falling sleep" and why its relevance to the marketing community will never simply drop off the radar...
18 Aug 2010
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Raymond Snoddy
Raymond Snoddy on the growing use of super-injunctions; privacy v free press; and what the Premier League should do with footballers...
18 Aug 2010
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Keith Grainger
Keith Grainger, chief executive at Redwood, explains why the latest ABC release has overthrown speculation that 'print is dead'...
18 Aug 2010
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William Cooper
informitv's William Cooper explains why Cox Communications and TiVo's partnership marks a radical departure from standard cable practices...
17 Aug 2010
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Mungo Knott
Mungo Knott, director of insight at Primesight Outdoor, explains why "marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home..."
13 Aug 2010
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Liz Jaques
How is the consumer magazine market really holding up in a post-recession market? Yesterday's ABC release for January to June 2010 gave a fairly good insight, and showed some successes alongside some not-so-good results.
11 Aug 2010
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William Cooper
informitv's William Cooper discusses the incomplete requirements specifications for Project Canvas, which have finally been released to the members of the Digital TV Group trade association...
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