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Results categorised as Opinion
11 Oct 2010
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Derek Jones
Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn't want them to (I don't like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.
08 Oct 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the issue of patents; the reinvention of SMS; and the promise of combining TV and interactivity...
07 Oct 2010
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James Myring
James Myring, director of media and internet research at BDRC Continental, comments on the ever-growing world of piracy: "We know piracy is big when even the porn industry is worried about it"...
07 Oct 2010
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Dean Wilson
Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)...
07 Oct 2010
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Robert Kenny
In response to Raymond Snoddy's latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: "Perhaps I've just had a bad pint, but local TV economics still give me a headache"...
06 Oct 2010
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Raymond Snoddy
Raymond Snoddy believes he has found the solution to the local TV conundrum - something, he says, that has been under our noses all along and would work (a light-bulb moment that happened in a pub on the way to a QPR game no less)...
04 Oct 2010
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David Spon-Smith
In response to Derek Jones' Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett's discussion - Is television out of touch when it comes to marketing itself?
01 Oct 2010
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Helen Gawor
Helen Gawor, Connect Insight, says: "Online advertising effectiveness studies became a joke when one research supplier was asking respondents 'Have you seen any advertising for X brand' when the ad was clearly on the page hosting the research...when it's bad, it's really bad!"
30 Sep 2010
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Robert Kenny
In response to Raymond Snoddy's article, Robert Kenny, MD at Human Capital, says: "Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time..."
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