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Results categorised as Opinion
29 Nov 2010
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William Cooper
informitv's William Cooper makes an early assessment of Virgin's new DVR: "Slick and a vast improvement".
26 Nov 2010
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Julia Hutchison
Julia Hutchison, COO at the APA, says the latest NRS figures represent "a clear sign that passion for and investment in editorialised branded content is still soaring"...
26 Nov 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores...
24 Nov 2010
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David Brennan
David Brennan on the findings from Thinkbox and Decipher's 'Tellyport' research: "One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV"...
24 Nov 2010
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Raymond Snoddy
Raymond Snoddy, says the appointment of Rachel Bristow and Peter Duffy to the board of the Newspaper Marketing Agency marks a clear (and cunning) message to the newspaper industry...
22 Nov 2010
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William Cooper
informitv's William Cooper wonders "whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes"...
17 Nov 2010
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Raymond Snoddy
Raymond Snoddy, questions the definition of news - from a shaggy dog story that is more newsy than a Royal engagement to the extent to which TV news is "lead by the nose" by everything from dramatic pictures to stunts manufactured by interest groups to get attention...
15 Nov 2010
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Chris Humphrey
Chris Humphrey, general manager, international markets at Adgent Digital, says if brands want 'stack it high, buy it cheap' online media, look no further than ad exchanges or DSPs - however, if brands really want to differentiate themselves, they should sprinkle creativity throughout their online activities.
10 Nov 2010
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Raymond Snoddy
Raymond Snoddy asks are we all being had when it comes to Widdy's Strictly staying-power and constant cheap thrills from the X Factor camp? If so, it is certainly working on the ratings rat race front...
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