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Results categorised as Opinion
03 Feb 2011
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Matt Deegan
If I was an analogue radio operator, these figures would scare me. Digital-only stations' numbers are going up and digital listening is a growing percentage of heritage stations' audience - in London often 25% to 40%.
03 Feb 2011
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Helen Keable
Digital has emerged as the star of today's RAJAR results with almost 4 million more people tuning in via DAB than this time last year - a really promising step in the right direction for switch-over.
03 Feb 2011
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James Cridland
James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face...
02 Feb 2011
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Raymond Snoddy
Raymond Snoddy says "the Press is drinking at the Last Chance Saloon"...again and the industry had better pay attention.
01 Feb 2011
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Tamsin Hussey
Joule's Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts - and calls for a new approach...
01 Feb 2011
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Mike Baker
Mike Baker, CEO at the Outdoor Media Centre, says the trade body's recent relaunch has happened just in time for the Olympic Games: "Outdoor will be the universal branding medium. It is already now. But even more so in 2012"...
31 Jan 2011
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Belinda Beeftink
In response to Brian Jacob's article - Cross media measurement has been an issue for as long as I can remember - Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media...
31 Jan 2011
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James Whitmore
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate...
31 Jan 2011
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Patrick Mills
Patrick Mills, IPA director of professional development, wonders whether we are moving to an era where all businesses take charge of their own learning and development - integrating it into the fabric of their organisations...
28 Jan 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google's 'offers' business; The Cloud; and dumb smartphone users...
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