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Results categorised as Opinion
23 Feb 2011
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Julia Hutchison
Julia Hutchison, COO, APA, says for a channel that only a few years ago was dismissed because of its "free" status, customer magazines are thriving and in fact dominating the magazine market...
23 Feb 2011
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Raymond Snoddy
Raymond Snoddy says more than ten years after the CRR was first dreamed up by Granada a lot of the heat could have oozed out of the argument and CRR may be no more contentious than product placement.
22 Feb 2011
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Jonas Jaanimagi
Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: "I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape"...
21 Feb 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on new partnerships, the Mobile World Congress, and Apple Vs Google...
21 Feb 2011
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Jim Marshall
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world's most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch's risk - giving him (quite rightly) significant influence and ownership of the market.
21 Feb 2011
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Jason Bacon
Social media has entirely transformed the concept of consumer engagement, so how do brands keep up? Jason Bacon, head of digital, G2 Joshua, gives some practical advice...
17 Feb 2011
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Adam Isherwood
In response to Raymond Snoddy's Is there no good news on the local and regional press? article, Adam Isherwood, owner of www.seeitonthenet.co.uk, says giving classified advertisers what they want is the way forward for local papers...
17 Feb 2011
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Steve Niemiec
In response to Raymond Snoddy's Is there no good news on the local and regional press? article, Steve Niemiec, technical director at Laser Solutions Ltd, says if local media is not to be lost, the major players need to revitalise themselves and start producing products the consumer actually wants...
16 Feb 2011
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Raymond Snoddy
Raymond Snoddy says the picture is not entirely bleak but it really helps when those owning and running local and regional newspapers actually believe in their future...
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