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Results categorised as Opinion
28 Mar 2011
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Diana Cawley
Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity...
28 Mar 2011
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James Whitmore
James Whitmore, managing director at Postar, on the dangers of content over creativity...
25 Mar 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the disrupting effect of mobile - focusing on two huge businesses where mobile is enabling new business models and shaking up old ones; TV & Movies and Money.
23 Mar 2011
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Raymond Snoddy
Raymond Snoddy on the BBC cuts: Blank screens late at night would not be a good idea. You have to show something. The last person who tried blank screens was Prime Minister Ted Heath during the miner's strike and it didn't get him very far.
23 Mar 2011
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Kathryn Jefferies
Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
22 Mar 2011
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Dominic Finney
Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
21 Mar 2011
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Marius Cloete
Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn't developing that elusive killer app, it's the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.
18 Mar 2011
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Mark Thomson
Mark Thomson, media director at Royal Mail, says as the industry moves at pace into the new decade, marketers must abide by the three 'r's' - relevance, response and restraint if they are to succeed.
18 Mar 2011
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Simon Andrews
Simon is chairing MediaTel Group's Come on Mobile... Stand Up and Deliver! event in London today. For up to date comment, follow us on Twitter (MediaTelGroup - #MTmobile). Full coverage on Newsline later today and next week.
17 Mar 2011
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Derek Jones
Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky's content investment and innovation record, and get in a dig or two at the competition.
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