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Results categorised as Opinion
08 Apr 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on QR Codes, Amazon, Android and advertising...
05 Apr 2011
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James Mallinson
James Mallinson, publishing director at Reader's Digest UK, says savvy publishers will place innovation at the heart of their business models in order to thrive...
04 Apr 2011
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Jim Marshall
Jim Marshall on the changes in TV sales; the cabinet report on the future of the COI (or lack of it); the mystery of the Big Society; and the sad demise of the Sunday Sport... who will forget its brave investigative approach to journalism, which uncovered a World War 2 bomber found on the moon or Lord Lucan spotted on Shergar?
01 Apr 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the rise of 2D barcodes, mobile shopping and Google's new like button...
31 Mar 2011
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Vic Davies
In response to Brian Jacobs' article 'Finally - the year of mobile?', Vic Davies of Bucks New University, looks at how mobile technology is now creeping into the living room via games consoles and televisions and the effect this may have on the family unit.
30 Mar 2011
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Raymond Snoddy
Raymond Snoddy: "You would think the television industry would be shouting such good news from the rooftops.... The 'missing' viewers aren't missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect."
30 Mar 2011
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Raymond Snoddy
Raymond Snoddy comments on yesterday's release by News International of updated figures for The Times/Sunday Times paywall experiment, which began in July last year.
29 Mar 2011
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Ian Betteridge
Ian Betteridge, digital content strategist at Redwood, says when it comes to digital content, brands need to start with the customer...
29 Mar 2011
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Mike Hope-Milne
Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience...
28 Mar 2011
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Brian Jacobs
Brian Jacobs, Founder BJ&A, wonders why advertisers aren't queuing up to use mobile? Maybe because mobile isn't really an advertising medium at all...
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